You Can NOT Afford to Produce
a Sub-Standard Case Study
Dear Case Study Writer,
While it may seem that writing a Case Study at first glance is easy – think again.
Writing these types of documents so that they are effective is an art. You require excellent planning, persistence and writing skills to ensure that your case study hits its mark and does what it is designed to do.
Case studies are also known as “Success Stories” because they identify a “success” that you have had. This shows potential customers that you are capable of doing what you say you can do and this is extremely important if you are trying to win work for your business.
Writing a case study is not easy. You need a good plan, persistence and experience if you want your Case Study to have impact on your market. There is no point in writing down irrelevant information to simply ‘fill in the gaps’.
Increase your chances of success by following these 4 proven techniques for writing an effective case study.
Technique Number 1 – Think About Your Reader First
Your reader has their own concerns and desires. You need to address these in detail if you want them to take action.
This comes down to – WHAT YOU SAY.
This is very important, so you must think carefully when you draft your Expression of Interest so you ‘trigger’ them to take the desired action you want them to take.
This is easier than it sounds.
Simply put yourself in their shoes and think about what they would want to read. Most people are concerned about their own situation and are looking for results. Feed that desire.
Ever heard of ‘W.I.F.M’?
This stands for – What’s In It For Me?
This is what your customer is thinking. You MUST write so it is clear the customer’s needs come first, not your desire to sell something.
Waffling on is going to get you no-where. You must be very clear and state the facts. Use simple language that is straight to the point.
Most people are busy and it is important that you realize that you have limited time to make an impact in their daily life.
In fact, the first lines of your letter are critical if you want your reader to keep reading right though to the end.
Your spelling and grammar must be 100%.
Have you checked your document or letter? If I was reviewing a document and it had spelling mistakes in it – I would instantly reject it.
Spelling is VERY important and there is no excuse for making spelling mistakes due to the amount of technology you have when it comes to checking your spelling.
Do you know who they are? Have you thought about their age? Are they educated? What salary bracket are they in?
These things all make a difference about how you draft your Case Study.
It doesn’t matter if you are promoting a small inexpensive product or promoting a million dollar item, You must consider your audience or fail miserably.
- Don’t know what to say?
- Don’t know what words work well and what words don’t?
Download this template now to save you time and effort. Simply plug in the details of your own Case Study and produce a professional Case Study with Testimonials from your own Clients.
This document is already formatted and includes the following information. Check out the detail below.
Check out the detail.
The following is the “Title Page.”
The following page is the Table of Contents. This Table of Contents is fully automatic using MS Word. It is simple to update.
Simply change the headings in the body of the document and then go back to the Table of Contents and update the automatic field.
This is so simple and makes your documents professional and easy to amend. If you need to add more sections to your Case Study, then simply copy and paste one of the other sections in the body of the document.
Then go ahead and make your changes.
Then finally update your table of contents again.
The following is the “Executive Summary.”
This is an introduction to your Case Study.
The following is the “Testimonials Section.”
Testimonials are important to show that your business has existing Clients and already performs satisfactorily.
Please Note: We offer a full 100% money back guarantee if you are not satisfied with this Case Study Template.
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P.S. The purpose of a case study is to provide a more thorough analysis of a situation which in turn then usually reveals interesting information. Getting the strategy correct makes a huge difference to the impact of your Case Study.
P.S.S. The content of your Case Study is very important for the desired result. Save time and effort by using this template.
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