Reduce Your Anxiety and
Get More Work for Your Business
Dear Business Owner,
I don’t need to tell you as no doubt you already know – running a business is tough. You have so much to consider and one of the most important aspects of owning a business is making sure you have enough work not only to pay your staff salaries, but to also make a profit.
You need to ensure you have enough work for the months ahead and one way to ensure this is to continually send ‘Expressions of Interest’ to potential Clients or Customers. However, sending out Expressions of Interest without thinking carefully about what you are doing is simply wasting time and effort.
First Impressions Count. If you want your business to succeed, you need to make the right impression from the very start each and every time.
How do you do this?
Through a Carefully Written Expression of Interest
Other Types of Expressions of Interest – Click below for other types of Expressions of Interest – otherwise read on.
Have you ever received a letter in the mail only to glance at it – read the top line or sentence and then throw it in the trash?
I know I have – many times.
On the other hand….
Have you ever received a letter or flyer in the mail and read it – and then phoned the company to query about their service or product?
I know I have done this as well.
But – why did you make that decision to make the query?
What was the difference?
There are a couple of interesting things happening in this situation.
The 2 differences were:
1. Timing: You actually were looking for that product or service and the timing was perfect.
2. Caught your Eye: You were attracted by the words or pictures on the flyer or letter and were ‘drawn in’ to read and learn more.
These 2 things are important because they have turned ‘cold leads’ into ‘warm leads’.
You need to do the same thing with your business to win more work.
You can achieve this by sending out Expressions of Interest to potential Clients and Customers.
However, there are several very important things you must do when producing an Expression of Interest. These things are the difference to it being a success or a failure.
You don’t want your efforts to go wasted – and spamming people with useless junk is a waste of your time, energy and resources.
The following principles are critical and if you are serious about your business and winning more work, then you must read on.
Your reader has their own concerns and desires. You need to address these in detail if you want them to take action.
This comes down to – WHAT YOU SAY.
This is very important, so you must think carefully when you draft your Expression of Interest so you ‘trigger’ them to take the desired action you want them to take.
This is easier than it sounds.
Simply put yourself in their shoes and think about what they would want to read. Most people are concerned about their own situation and are looking for results. Feed that desire.
Ever heard of ‘W.I.F.M’?
This stands for – What’s In It For Me?
This is what your customer is thinking. You MUST write so it is clear the customer’s needs come first, not your desire to sell something.
Waffling on is going to get you no-where. You must be very clear and state the facts. Use simple language that is straight to the point.
Most people are busy and it is important that you realize that you have limited time to make an impact in their daily life.
In fact, the first lines of your letter are critical if you want your reader to keep reading right through to the end.
Your spelling and grammar must be 100%.
Have you checked your document or letter? If I was reviewing a document and it had spelling mistakes in it – I would instantly reject it.
Spelling is VERY important and there is no excuse for making spelling mistakes due to the amount of technology you have when it comes to checking your spelling. Your document needs to be professional and correct spelling is the first step in ensuring it is professional.
Do you know who they are? Have you thought about their age? Are they educated? What salary bracket are they in?
These things all make a difference about how you draft your letter or expression of interest.
It doesn’t matter if you are applying for a job as an employee or writing a tender for a multimillion dollar project. You must consider your audience or fail miserably.
Following up your expression of interest is professional and a critical component of success.
If you don’t follow up your letter – then you are missing the opportunity to make further contact. It is important that you follow up after you have sent your Expression of Interest.
You should follow up within 2 or 3 days – to make yourself known and communicate to the person direct. This is not only professional but shows that you have the confidence and ability to be enthusiastic and proactive.
If the person does not respond well, or they have no need for your services or it simply isn’t a good time for them to purchase your products – then this does not matter.
Don’t not follow up because you are scared or intimidated by making that phone call. The follow up phone call is critical.
You need to find out if your contact is;
- not interested whatsoever;
- possibly interested;
- very interested.
You will never know if you don’t follow up.
Let’s Take a Look at an Example
Bob owns an earth-moving company and has decided to send out some Expressions of Interest to gain more work.
He produces the following letter. What is wrong with his letter? There are numerous things he could have done a lot better.
Bob has another attempt and comes up with the following letter.
You can see the dramatic difference between the letters and that from a few changes and a different approach, that it is possible to create a more professional and more attractive letter for the Potential Client.
This is more likely to work in your favor. It is important that you do what you say and actually follow up in the next few days.
These letters are just examples of how you need to approach Expressions of Interest with any of your potential Clients if you want to have a better success rate.
Check out the detail of this expression of interest template.
The following is the “Title Page.”
The following is the “Table of Contents.”
There are 7 sections. Each section has several examples of text that can be used for a variety of business types. You can choose the most appropriate example for your business.
The following is the “Our Business Introduction.” This section is an introduction to your business. There are several examples to choose from.
The second page continues on with introducing your business. There are 7 examples to choose from. Text to be revised is in red.
The following is the “Resume Section.”
Resumes are critical to your success. Do not leave these out. This shows to your potential Client that you have the experience to get the job done. Any good quality Client will check the detail and ensure you have the right experience.
The following page shows the resume section. It is preferable that you include photos of individual team members. This allows your Clients to relate a face to a name and helps identify your business as real people.
The following is the “Testimonials Section.”
Testimonials are important to show that your business has existing Clients and already performs satisfactorily. These testimonials are examples that you can send to your existing Clients and Customers for their review.
If you have some customers or Clients who you know are happy with your work, send them some pre-made testimonials that they can review and then put their name to. This document has 10 examples you can make use of.
Testimonials are a great way to encourage new clients or customers to commit to purchasing from you. They form an excellent picture to potential clients or customers that others have already had a good transaction experience with you and your business.
Please review some of our previous customer comments.
“Getting work in the door is the hardest thing for our business. If we could just get work in the door then we can easily deliver excellent service to our customers.
Thank you for the Expression of Interest template as it has shown us what we need to focus on to increase the amount of work coming through our door.”
Franklin, New York
“Our business was going backwards until we realized that we needed to increase the frequency of contacting potential customers. These were not just any customers, but customers that where ready to buy.
It really is a numbers game! Expressions of Interest are so important in presenting our business professionally.”
Warwick, UK, CV34
an – “Expression of Interest Cover Letter.”
A cover letter is an important document that should go with your expression of interest. It needs to summarize your Expression of Interest. This letter is included in this Expression of Interest package.
The above pages show a portion of the Expression of Interest document. This is a 14 page document with an automated table of contents ready for instant use.
Download your Expression of Interest Now.
Don’t know what to say?
Don’t know how to introduce you or your Company?
What words work well and what words don’t?
Download the following expression of interest to dramatically improve your chances of winning new clients and more work.
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Thank you for your interest. We wish you all the best with dramatically improving your sales for your business.
P.S. Your Business Lifeline?
Let’s face it – often getting work in the door is the hardest part of running any business. If you cannot get work in the door – you don’t have a business.
P.S.S Need to save time?
Using templates is going to save you significant time and effort. You can simply plug in your details and print off your Expression of Interest immediately.
P.S.S.S Bottom line is this.
If you keep churning out the same letters or applications the way you have in the past, you will continue to get the results that you’re getting, which I know for a fact are HORRIBLE!
If you want to FINALLY see some success, then you MUST implement ‘Expressions of Interests’ that hit your target market. If you don’t – your work goes straight to the trash!
Think carefully about how you are writing your Expressions of Interest documents otherwise you are just going to keep spinning your wheels and getting nowhere.
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