What type of small or medium business are you running? If you and your staff are meeting with customers or clients how are you dressed?
Everyone knows that first impressions make a huge difference.
If you go to an interview for a job – how do you present yourself?
Shirt hanging out?
Hair untidy?
You the business owner – take a look in the mirror. How do you dress? Your staff are looking at you as a role model even if you don’t want them to.
That means the way you dress is important. You are setting the standards in your business without even thinking about it.
Outperform Your Competition
If you are a small or medium business and want your business to OUTPERFORM in the market place one of the first things you must do is set a DRESS CODE.
Obviously your dress code is going to depend on your type of business, however regardless of what you do, your dress code needs to ‘smash it’ if you want to outperform your competitors.
Type of Business
Is your business an outdoorsy type?
Do you work outside the office? In the field? If so, look closely at your workers and dress code.
It needs to be neat and tidy. Custom made attire with business logo.
Yep – a UNIFORM.
Just like the old school days. It isn’t hard to do, and will cost you a bit, however it is going to up the standard of the presentation of your business and this is what you are trying to achieve.
Are you in an office?
If so, a UNIFORM might be applicable here too. Business attire can be customized to suit. Make it look smart and then charge your clients more.
After all, this is why you are in business – to make a profit.
Set the standards in your business and include the dress code in your procedure manual. It could look something like this.
Dress Code Procedure (Example)
As an employee of [Company Name], we expect you to present a clean appearance when you represent us, whether that is in, or outside of the business.
Management and those employees who come in contact with our Clients are expected to dress in accepted corporate tradition.
It is just as essential that you act in a professional manner and extend the highest courtesy to co-workers, visitors, customers, vendors and clients. A cheerful and positive attitude is essential to our commitment to extraordinary customer service and impeccable quality.
Set your standards in your business and lead the way.
