Improving your barbershop isn’t just about cutting hair, it’s about your team creating an experience that keeps clients coming back.
By focusing on a Barbershop Employee Handbook, you can improve your barbershop with your team reasonably quickly.
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Table of Contents
An Employee Handbook is a Simple way to Improve things Quickly
If you are the barbershop operator or owner and your barbershop doesn’t have an Employee Handbook, think carefully about how it could change the performance of your business relatively easily.
Your team need detailed instructions and you cannot be the go to for everything.
The best thing you can do is start writing out all those rules and guidlines in your head and get them down on paper.
This becomease a very useful resource for your team to follow.
They will also likely have the ability to contribute significantly to your employee handbook and certainly may have some good suggestions as well.
Basic Things that will Make a Difference
Work start and finish times. What to do when you are late and how to complete your timesheets.
These are basic employment requirements and you shouldn’t have to spell it out to your team members.
They should be able to just read it and know the rules.
Create a Welcoming and Comfortable Atmosphere
- The first step to improving your barbershop is to create a welcoming atmosphere for your clients.
- This can be achieved through comfortable seating, good lighting, and an attractive decor.
Offer a Wider Range of Services to Attract More Clients
- Expand your range of services to meet the needs of your clients.
- This may include haircuts, beard grooming, facials, massages, and other grooming services.
Train and Develop Your Staff for Better Customer Service
- Make sure that your staff are well-trained and knowledgeable about the latest grooming techniques and trends.
- This will help them provide the best possible service to your clients.
Use High-Quality Products That Build Trust and Loyalty
- Use high-quality grooming products that are gentle on the skin and hair.
- This will help your clients look and feel their best.
Implement a Client Loyalty Program That Works
- Implement a loyalty program to encourage repeat business from your clients.
- This could include discounts, free services, or other perks.
Make Booking Easy with Online Scheduling
- Make it easy for clients to book appointments online.
- This can save them time and make the booking process more convenient.
Promote Your Barbershop Effectively on Social Media
- Use social media to promote your barbershop and engage with your clients.
- This can help build a community around your brand and increase visibility.
Partner with Local Businesses to Grow Your Network
- Partner with other local businesses to offer joint promotions and discounts.
- This can help you reach a wider audience and build relationships with other businesses in your area.
Host Community Events to Attract New Clients
- Host events at your barbershop to bring in new clients and create a fun, social atmosphere.
- This could include live music, food and drinks, or other entertainment.
Ask for Regular Client Feedback and Act on It
- Regularly solicit feedback from your clients to understand what they like and don’t like about your barbershop.
- This can help you identify areas for improvement and make changes to better meet their needs.
Making people feel welcome at a barbershop can be achieved through various means, including greeting clients warmly.
Welcome clients with a smile, a friendly greeting, and by using their name if possible.
Make Your Customers Feel Welcome
One of the best things you can do is make your customers feel welcome.
Getting your team to do this can be challenging depending on their personality.
Just this one aspect of customer service can make their barbershop visit memorable.
You should provide comfortable seating.
Ensure that the waiting area has comfortable seating and is clean and tidy.
Also don’t forget to offer refreshments.
Offer clients a complimentary beverage, such as coffee, tea, or water, to make them feel more comfortable.
By implementing these strategies, barbershops can make clients feel welcome and appreciated, which can lead to increased customer loyalty and positive word-of-mouth referrals.
Frequently Asked Questions about a Barbershop Employee Handbook
Why does a barbershop need an employee handbook?
It sets clear expectations for service standards, hygiene, client handling, and workplace behaviour, helping maintain consistency across all barbers.
What should be included in a barbershop employee handbook?
Core areas include client consultation processes, haircut/service standards, sanitation and tool sterilisation rules, appointment management, and workplace conduct policies.
How does an employee handbook help with customer service in a barbershop?
It ensures every barber follows the same approach to greetings, consultations, and customer experience, leading to more consistent reviews and repeat clients.
Do apprentices in a barbershop need to follow the same handbook rules?
Yes, apprentices must follow all policies, with additional guidance on training requirements, supervision rules, and limitations on services they can perform.
How often should a barbershop employee handbook be updated?
Ideally once a year or whenever there are changes to pricing, services, hygiene regulations, or business procedures.
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Do you have an Employee Handbook in your Barbershop?
If so – does it get regularly updated or reviewed?
What is the best format you have discovered?
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Download a Hair Salon Employee Handbook Template
Download a Hair Salon Employee Handbook Template + Free Templates