Sponsorship Proposal Template

Can you really afford to miss out on potential sponsors?

Sponsorship Proposal Template
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Sponsorship Proposal Template
4 x Free Sponsor Request Letter Templates

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Easy to use MS Word template ✔
Fully Automated Table of Contents ✔
Page Count 13 ✔
Word Count 1723 ✔
4 x Free Letter Templates ✔
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Get Sponsorship Faster and Easier

Don’t think you can simply approach any business and ask to be sponsored and get it right away. If you do, consider yourself extremely fortunate.

Getting sponsored is often a competitive process with high performance expectations.

Whether you are a community group or an individual seeking sponsorship, you should understand – if you haven’t already – that being sponsored is a business transaction between you and the sponsor.

Maintaining this relationship can provide numerous benefits to both parties, so it makes sense to approach sponsorship professionally and use the appropriate tools to gain long-term sponsorship.

Can you really afford to miss out on potential sponsors?

Sponsorship is a Commercial Business Transaction

Receiving a company’s sponsorship is not the same as receiving a donation. Don’t get the two mixed up.

Put yourself in the shoes of the person or organization that is sponsoring you. They usually do it for a reason, not just to make themselves feel better.

This is usually done to gain exposure for their company in the local community or whatever market they believe is their target market.

What are the Hidden Motives to Sponsor?

The majority of companies will sponsor local clubs, athletes or whoever to help them achieve their goals, however their primary goal is to promote their business or cause.

Therefore, it makes perfect sense that you or your club as the sponsorship seeker approach companies in a professional manner, a manner that demonstrates your professionalism for accepting sponsorship.

You also need to continue to behave professionally once you receive sponsorship as you are in effect promoting their business name and it is highly likely they would not like you to tarnish their name.

They are associating their name with you or your club, so you need to ensure that you portray and promote yourself professionally.

7 Great Tips to Improve Your Chances of Getting Sponsored

1. Get Others Involved

If you are in a club get other members of the club involved. You need support and the best place to start is in your own backyard. Once you have the support of your members, then you are ready to progress.

2. Get Others to Contribute

Putting together a sponsorship proposal will take considerable time and effort. Get others to help you so that your end result is more professional

3. Prepare Well in Advance

Plan ahead and get your information, contacts and all other relevant documentation together well before you need the money or sponsorship. Throwing together a rough sponsorship package in the hope that you might ‘snag’ a few sponsors will just waste your time. Preparation is important if not critical to your success.

4. Point of Difference

You need to stand out from the rest. It is likely that your target person reads a lot of information on a daily basis and discards a lot of it too. Your proposal needs to stand out, be professional and make an impact – otherwise it will be straight to the trash!

5. Be Competitive

Ensure your pricing is attractive. This doesn’t mean you should undercut yourself, however you want to add significant value to the sponsor. Try and find out what a sponsorship package of the value you are offering would normally sell for.

6. Understand Your Target Market

Find and target the decision maker. Target them as you will then have the biggest chance of influencing them to make a decision that you need – a ‘YES’ decision.

7. Always be Professional

Remember – this is a business agreement. You must act professionally at all times and show your potential sponsor that you can add value to their business.

Ensure you do a spell check and a grammar check of your proposal. Get someone else to also do a check for you. Make sure your document is 100% free of errors.

Getting sponsored need not be difficult. Just be professional and keep knocking on those doors until you get the result you need.

Make an Excellent First Impression

Promoting yourself or your club professionally from the start will increase your chances of receiving sponsorship from anyone.

First impressions are important. You must make a good first impression if you are to have any chance of being sponsored by the person you are approaching.

Typically, the first step in obtaining sponsorship is to send a request or Sponsorship Proposal to the prospect. This can be followed up with phone calls to expedite the process.

If you want to make a good first impression, you must prepare this Sponsorship Proposal correctly and professionally. Remember, if you want to be sponsored by the prospect you’re approaching, you need to make a good first impression.

The best way to show you are professional is to use a template.

To obtain sponsorship, use a template that is going to work and has been proven to work.
Furthermore, using a template will save you a significant amount of time, money, and effort while also presenting you in a much more professional light than simply drafting your own application.

5 Advantages of Using this Template

There are many advantages to using a template to complete your Sponsorship Proposal.

1. Save Time

If you need more time, utilizing templates will save you significant time.

2. The document is already formatted

There is no need to have to waste time setting up a document from scratch. This template is formatted and ready to go. All you need to do is customize it to suit your needs.

3. Fully automated Table of Contents

This in itself saves significant time, reduces errors DRAMATICALLY and is so easy to use.

4. You won’t have to think about your proposal structure

Why reinvent the wheel? Use a template that is straight to the point and professional.

5. Look Professional

You will present yourself and organization professionally which will increase your chances of getting sponsored.

Huge Time Saver Template

There are many advantages to using a template to complete your Sponsorship Proposal. Firstly, you will save a lot of time and effort. Review the contents of this template below.

Title Page

The title page is shown below. You can easily modify this to fit your needs.

Sponsorship Proposal Template
Sponsorship Proposal Template | Title Page

Table of Contents

The next page is the Table of Contents. There are 6 sections within the template. Within these 6 sections, there are typical items that you would include if you are applying for sponsorship or trying to raise sponsorship.

Sponsorship Proposal Template
Sponsorship Proposal Template | Table of Contents

Executive Summary

The beginning starts with an Executive Summary that you can easily modify to suit your situation. It outlines what you should include in your Executive Summary.

This template comes with an example – Elite Tennis Sponsorship. You can use this example to base your proposal on.

Sponsorship Proposal Template
Sponsorship Proposal Template | Executive Summary

Opportunities Matrix

Also included in section 4 is a detailed sponsorship opportunities matrix.

Sponsorship Proposal Template
Sponsorship Proposal Template | Opportunities Matrix

Sponsorship Opportunity Detail

Section 5 provides a place to describe the different levels of sponsorship.

Sponsorship Proposal Template
Sponsorship Proposal Template | Opportunities Detail

This is a detailed template that will assist you in creating a sponsorship template quickly and easily.

Free Bonus
Letter Templates

When you buy this Sponsorship Proposal Template we will include another 4 letter templates 100% free.

2 Request Letter Examples and 2 Thank-you letter examples.

These letter templates introduce your organization and also thank your funder for their sponsorship.

Request Letter Example

Sponsorship Proposal Template Letter
Sponsorship Proposal Template | Request Letter Example

What is Included?

Template File Type
Microsoft Word .docx

Sponsorship Proposal Template
Pages 13
Word Count 1723

Request Letters
Pages 2
Word Count 286

Thank-you Letters
Pages 2
Word Count 189

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Red Highlights Allow you to Customize in Minutes

To assist you in quickly and easily customizing our templates, all items that require customization are highlighted in red.

Simply use Microsoft Word’s Find and Replace tool (Ctrl+H), to identify and replace all relevant items in a single command, or scroll through and change the items highlighted in red.

A screenshot demonstrating the 'Find, Select, and Replace' feature in Microsoft Word. The image shows the Word interface with the search toolbar open, displaying options for finding, selecting, and replacing text within a document. Users can input search terms and specify parameters for the search. The background is the Word interface, with various menu options and buttons visible.
Find and Replace Tool | MS Word

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Having a sponsorship plan helps secure funding and resources, allowing you to operate without financial stress. It also increases your visibility and credibility by associating with reputable brands and organizations.

All the best with gaining sponsorship.




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