Can you afford to not have non-stop new leads for your business?
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Non-stop New Leads
If you don’t have new leads coming in daily or weekly for your business, eventually you will run out of work. The most important part of any business is winning more work.
Fill your ‘business pipeline’ by sending out laser targeted Expressions of Interest (E.O.I’s).
Business is becoming increasingly more competitive. The internet has contributed to this and competition is fierce. You should be submitting your interest to other businesses constantly to ‘keep your pipeline full’.
However – how do you stand out in all the ‘noise’?
First Impression Crucial
An Expression of Interest (E.O.I) is used to gauge interest in working with a Client or Organization. It is a request to express your interest to provide goods or services to another company. (B2B).
It is often the first impression of your business and it is well known how important first impressions are. They make all the difference.
Typically an expression of interest informs capacity to deliver services or goods and is often the preliminary stage of entering a negotiation for a contact.
You have so much to consider and one of the most important aspects of owning a business is making sure you have enough work not only to pay your staff salaries, but to also make a profit.
You need to ensure you have enough work for the months ahead and one way to ensure this is to continually send ‘Expressions of Interest’ to potential clients or customers.
However, sending out expressions of interest without thinking carefully about what you are doing is simply wasting time and effort.
If you want your business to succeed, you need to make the right impression from the very start each and every time. How do you do this?
With a carefully written expression of interest.
You Only Have a Few Seconds…
Have you ever received a letter in the mail only to glance at it, read the top line or sentence and then throw it away?
On the other hand….
Have you ever received a letter or flyer in the mail and read it, and then phoned the company to query about their service or product?
Why did you make that decision to make the query? What was the difference?
There are a couple of interesting things happening in this situation.
The 2 differences were likely:
You were actually looking for that product or service and the timing was perfect.
2. Caught your Eye
You were attracted by the words or images on the flyer or letter and were ‘drawn in’ to read and learn more.
These 2 things are important because they have turned ‘cold leads’ into ‘warm leads’.
You need to do the same thing with your business to win more work.
You can achieve this by sending out expressions of interest to potential clients and customers.
However, there are several very important things you must do when producing an expression of interest. These things are the difference to it being a success or a failure.
The following strategies are important if you are serious about your business and winning more work.
Think About Your Reader First
Your reader has their own concerns and desires. You need to address these in detail if you want them to take action.
This comes down to what you say.
This is very important, so you must think carefully when you draft your expression of interest so you ‘trigger’ them to take the desired action you want them to take.
This is easier than it sounds.
Simply put yourself in their shoes and think about what they would want to read. Most people are concerned about their own situation and are looking for results.
Ever heard of ‘W.I.F.M’?
This stands for – What’s In It For Me?
This is what your customer is thinking. So you must write so it is clear the customer’s needs come first, not your desire to sell something.
Be Clear and To The Point
Waffling on is going to get you no-where. You must be very clear and state the facts. Use simple language that is straight to the point.
Most people are busy and it is important that you realize that you have limited time to make an impact in their daily life.
In fact, the first lines of your letter are critical if you want your reader to keep reading right through to the end.
Accuracy is Critical
Your spelling and grammar must be 100%. Have you checked your document or letter? If I was reviewing a document and it had spelling mistakes in it – I would instantly reject it.
Spelling is important and there is no excuse for making spelling mistakes due to the amount of technology you have when it comes to checking your spelling. Your document needs to be professional and correct spelling is the first step in ensuring it is professional.
Your Target Audience
Do you know who they are? Have you thought about their age? Are they educated? What salary bracket are they in?
These things all make a difference about how you draft your letter or expression of interest.
It doesn’t matter if you are applying for a job as an employee or writing a tender for a multi million dollar project. You must consider your audience or fail miserably.
Following up your expression of interest is professional and a critical component of success.
If you don’t follow up your letter – then you are missing the opportunity to make further contact. It is important that you follow up after you have sent your Expression of Interest.
You should follow up within 2 or 3 days – to make yourself known and communicate to the person direct. This is not only professional but shows that you have the confidence and ability to be enthusiastic and proactive.
If the person does not respond well, or they have no need for your services or it simply isn’t a good time for them to purchase your products – then this does not matter.
Don’t not follow up because you are scared or intimidated by making that phone call. The follow up phone call is important.
You need to find out if your contact is;
- not interested whatsoever;
- possibly interested;
- very interested.
You will never know if you don’t follow up.
Time Saver Template
Creating an expression of interest can take a huge amount of work and energy. This template will allow you to create a expression of interest quickly and easily.
The pages shown below are only a sample of the entire Expression of Interest Master Template. The Table of Contents shows the complete content and all pages included.
Review some of the content below.
Review the Detail
The following is the Title Page. This can easily be amended to suit your business.
Table of Contents
The following is the Table of Contents. This table of contents is fully automated using Microsoft Word’s automated table of contents feature. It is easy to update.
Change the headings in the body of the document and then return to the table of contents and hit update.
There are 10 sections. Most sections have several examples of text that can be used for a variety of business types. You can choose the most appropriate example for your business.
Section 1 – Expression of Interest Introduction
Section 1 is to identify your target market and write to that market. What problem do they have that you can solve? Introduce this aspect first to your Expression of Interest.
How Can You Solve Their Problem?
Section 2 – Your Organization
Section 2 is about introducing your organization. There are numerous examples to choose from or you can include your own. A few examples are shown below.
Section 3 – Proven Track Record
Section 3 is about providing proof of your track record and experience. Write about past successful jobs or products and how you resolved the Client’s problems.
Section 4 – Your Difference
Section 4 is an opportunity to explain why you are different to your competitors. This is important in the eyes of your customer and you should find the unique aspects that your competitors cannot copy.
Section 5 – Your Services or Product
Section 5 is an opportunity to explain your services or products in detail.
Section 6 – Previous Experience
Section 6 is an opportunity to outline your previous experience in detail. There are numerous examples to choose from.
Section 7 – Your Team
Resumes are crucial to show the relevant experience of team members.
They show to your potential Client that your team have the experience to get the job done. Any good quality Client will check the detail and ensure you have the right experience.
The following page shows an example resume. It is preferable that you include photos of individual team members. This allows your Clients to relate a face to a name and helps identify your business as real people.
Section 8 – General Company Details
Section 8 identifies general company details of your organization.
Section 9 – Testimonials
If you have previous or existing customers or clients who you know are happy with your work, send them some pre-made testimonials that they can review and then put their name to. This document has 10 examples you can make use of.
Testimonials are a great way to encourage new clients or customers to commit to purchasing from you.
Section 10 – Contacts
Section 10 allows room to add direct contacts for the different parts of your business.
What is Included?
Expression of Interest Master Template File Type
Microsoft Word .docx file
Expression of Interest Letter Template
Also included is this Expression of Interest Letter Template. Introduce your business with this letter when you send your expression of interest.
Bonus 45 Free Templates!
When you purchase the Expression of Interest above you will also receive as a bonus our Procedure Manual, Policies and a range of other useful Business Templates for free. Bonus 45 free templates included.
Review the list below.
What is Included?
Template File Types
Microsoft Word .docx
Expression of Interest Master Template
Expression of Interest Letter Template
45 Bonus Master Templates
File Types .docx
Range from approx 100 words to 4000 words depending on the template.
All templates included in the one download.
Bonus Free Master Template Example
Below is an example of one of the bonus templates as an example. This template example shows the Procedure Manual template.
The following page is the Title Page.
Table of Contents
Review the Table of Contents below. You can see the different sections including a Procedure Section.
Improve Your Business
All of these templates are designed to dramatically improve the performance of your business.
Systematize your business, get your team all following in the right direction, delegate better and win more work using these templates in your business.
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