Win more work for your business using this Expression of Interest
Expression of Interest Template
I don’t need to tell you as no doubt you already know – winning work is tough. Competition is fierce. You should be submitting your interest to other businesses constantly to ‘keep your pipeline full’.
First Impressions Count
An Expression of Interest (EOI) is to gauge interest in working with a Client or Organization. It is a request to express your interest to provide goods or services to another company.
Typically it informs capacity to deliver services or goods and is often the preliminary stage of entering a negotiation for a contact.
You have so much to consider and one of the most important aspects of owning a business is making sure you have enough work not only to pay your staff salaries, but to also make a profit.
You need to ensure you have enough work for the months ahead and one way to ensure this is to continually send ‘Expressions of Interest’ to potential Clients or Customers.
However, sending out Expressions of Interest without thinking carefully about what you are doing is simply wasting time and effort.
First Impressions Count. If you want your business to succeed, you need to make the right impression from the very start each and every time.
How do you do this?
Through a Carefully Written Expression of Interest
You Only Have a Few Seconds…..
Have you ever received a letter in the mail only to glance at it – read the top line or sentence and then throw it in the trash?
I know I have – many times.
On the other hand….
Have you ever received a letter or flyer in the mail and read it – and then phoned the company to query about their service or product?
I know I have done this as well.
But – why did you make that decision to make the query? What was the difference?
There are a couple of interesting things happening in this situation.
The 2 differences were:
1. Timing: You actually were looking for that product or service and the timing was perfect.
2. Caught your Eye: You were attracted by the words or pictures on the flyer or letter and were ‘drawn in’ to read and learn more.
These 2 things are important because they have turned ‘cold leads’ into ‘warm leads’.
You need to do the same thing with your business to win more work.
You can achieve this by sending out Expressions of Interest to potential Clients and Customers.
However, there are several very important things you must do when producing an Expression of Interest. These things are the difference to it being a success or a failure.
You don’t want your efforts to go wasted – and spamming people with useless junk is a waste of your time, energy and resources.
The following strategies are critical and if you are serious about your business and winning more work, then you must read on.
Strategy Number 1
Think About Your Reader First
Your reader has their own concerns and desires. You need to address these in detail if you want them to take action.
This comes down to – WHAT YOU SAY.
This is very important, so you must think carefully when you draft your Expression of Interest so you ‘trigger’ them to take the desired action you want them to take.
This is easier than it sounds.
Simply put yourself in their shoes and think about what they would want to read. Most people are concerned about their own situation and are looking for results. Feed that desire.
Ever heard of ‘W.I.F.M’? This stands for – What’s In It For Me?
This is what your customer is thinking. You MUST write so it is clear the customer’s needs come first, not your desire to sell something.
Strategy Number 2
Be Clear and To The Point
Waffling on is going to get you no-where. You must be very clear and state the facts. Use simple language that is straight to the point.
Most people are busy and it is important that you realize that you have limited time to make an impact in their daily life.
In fact, the first lines of your letter are critical if you want your reader to keep reading right through to the end.
Strategy Number 3
Accuracy is Critical
Your spelling and grammar must be 100%. Have you checked your document or letter? If I was reviewing a document and it had spelling mistakes in it – I would instantly reject it.
Spelling is VERY important and there is no excuse for making spelling mistakes due to the amount of technology you have when it comes to checking your spelling. Your document needs to be professional and correct spelling is the first step in ensuring it is professional.
Strategy Number 4
Your Target Audience
Do you know who they are? Have you thought about their age? Are they educated? What salary bracket are they in?
These things all make a difference about how you draft your letter or expression of interest.
It doesn’t matter if you are applying for a job as an employee or writing a tender for a multi million dollar project. You must consider your audience or fail miserably.
Strategy Number 5
Follow Up
Following up your expression of interest is professional and a critical component of success.
If you don’t follow up your letter – then you are missing the opportunity to make further contact. It is important that you follow up after you have sent your Expression of Interest.
You should follow up within 2 or 3 days – to make yourself known and communicate to the person direct. This is not only professional but shows that you have the confidence and ability to be enthusiastic and proactive.
If the person does not respond well, or they have no need for your services or it simply isn’t a good time for them to purchase your products – then this does not matter.
Don’t not follow up because you are scared or intimidated by making that phone call. The follow up phone call is critical.
You need to find out if your contact is;
not interested whatsoever;
possibly interested;
very interested.
You will never know if you don’t follow up.
Check Out The Detail
Check out the detail of this expression of interest template.
Title Page
The following is the Title Page.
Table of Contents
The following is the Table of Contents.
There are 7 sections. Each section has several examples of text that can be used for a variety of business types. You can choose the most appropriate example for your business.
Business Introduction
The following is the ‘Our Business Introduction.’ This section is an introduction to your business.
Note There are several examples to choose from for your business.
Text to be revised is in red.
Resumes’
The following is the Resume Section.
Resumes are critical to your success. Do not leave these out.
This shows to your potential Client that you have the experience to get the job done. Any good quality Client will check the detail and ensure you have the right experience.
The following page shows the resume section. It is preferable that you include photos of individual team members. This allows your Clients to relate a face to a name and helps identify your business as real people.
Testimonials
The following is a page from the Testimonials Section.
Testimonials are important to show that your business has existing Clients and already performs satisfactorily. These testimonials are examples that you can send to your existing Clients and Customers for their review.
If you have some customers or Clients who you know are happy with your work, send them some pre-made testimonials that they can review and then put their name to. This document has 10 examples you can make use of.
Testimonials are a great way to encourage new clients or customers to commit to purchasing from you.
Expression of Interest Letter Template
Also included is this Expression of Interest Letter Template. Introduce your business with this letter when you send your expression of interest.
What is Included?
Document Types Microsoft Word File Types: .docx
Expression of Interest Template Number of Pages: 16 Number of Words: 3744
Expression of Interest Letter Template Number of Pages: 1 Number of Words: 253
Also Included FREE
When you purchase the Expression of Interest above – also receive free our Procedure Manual, Policies and a range of other useful Business Templates.
Check out the list below.
All included in the one Download.
Easy, Quick, Efficient…..DONE
Our templates are incredibly easy to use and apply. Simple use MS Word to find and select the information that needs changing to customize it to your business needs.
Red Highlights To assist you in customizing the template quickly and easily, all items that need changing to suit your business are highlighted in red. You can simply use the Find and Select tool in MS Word (Ctrl+H) to identify all relevant items in one hit and replace instantly. What could be easier?
Find, Select and Replace to customize to suit your business
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All the best with your business.
Regards,
David
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