Can your business thrive or even survive without new leads?
Expression of Interest Template
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7 x Free Templates
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Features
90 Day Full Money Back Guarantee ✔
Instant Download ✔
100% Secure Shopping ✔
Easy to use MS Word EOI Template ✔
Fully Automated Table of Contents ✔
Page Count 26 ✔
Word Count 4227 ✔
Free Call Center Escalation Process Free Template ✔
Free Checklist Customer Service ✔
Free Checklist Marketing ✔
Free Expression Interest Business Letter ✔
Free Marketing Manual Template ✔
Free Position Description Sales Manager ✔
Free Position Description Sales Person ✔
No Complex Software ✔
No Complex Subscriptions ✔
Secure Digital Delivery by E-Junkie ✔
Consistent Lead Generation for Business Growth
Without a steady stream of new leads, your organization risks running out of work. Securing fresh opportunities is crucial to your firm’s success.
Fuel your business pipeline by sending targeted Expressions of Interest (E.O.I.s).
n today’s competitive landscape, the internet has opened new doors, but it’s also raised the stakes. To stay ahead, it’s essential to actively engage with other companies and consistently show your interest.
Can your business thrive or even survive without new leads?
It is Crucial to Make a Good First Impression
An Expression of Interest (E.O.I.) is a request for you to express your willingness to supply goods or services to another company. (B2B).
An E.O.I. is often the first impression of your company, and we all know how important first impressions are – they can be the deciding factor.
Typically, an E.O.I. informs the recipient of your capacity to deliver services or goods and often represents the first stage in entering contract negotiations.
Running a business means having a lot on your plate, and one of the most crucial aspects is ensuring that you have enough work to not only pay your employees’ salaries and other overheads, but also to make a profit.
You must ensure that you have enough work for the coming months, and one effective way to do so is by regularly sending ‘Expressions of Interest’ to potential clients or customers. However, sending out Expressions of Interest without careful consideration is a waste of time and effort.
If you want your business to succeed, you must always make the right impression from the start. How do you go about doing this?
With a well-crafted Expression of Interest.
You Only Have a Few Seconds…
Have you ever received a letter in the mail only to glance at it, read the top line or sentence and then throw it away?
On the other hand…
Have you ever received a letter or flyer in the mail and read it, and then phoned the company to query about their service or product?
Why did you make that decision to make the query? What was the difference?
There are a couple of interesting things happening in this situation.
The 2 differences were likely:
1. Timing
You were actually looking for that product or service and the timing was perfect.
2. Caught your Eye
You were attracted by the words or images on the flyer or letter and were ‘drawn in’ to read and learn more.
These 2 things are important because they have turned ‘cold leads’ into ‘warm leads’.
You need to do the same thing with your business to win more work.
You can achieve this by sending out expressions of interest to potential clients and customers.
However, there are several very important things you must do when producing an expression of interest. These things are the difference to it being a success or a failure.
The following strategies are important if you are serious about your business and winning more work.
Strategy 1 – Think About Your Reader First
Your reader has their own concerns and desires. You need to address these in detail if you want them to take action.
This comes down to what you say.
This is very important, so you must think carefully when you draft your expression of interest so you ‘trigger’ them to take the desired action you want them to take.
This is easier than it sounds.
Simply put yourself in their shoes and think about what they would want to read. Most people are concerned about their own situation and are looking for results.
Ever heard of ‘W.I.F.M’?
This stands for – What’s In It For Me?
This is what your customer is thinking. So you must write so it is clear the customer’s needs come first, not your desire to sell something.
Strategy 2 – Be Clear and to the Point
Waffling on is going to get you no-where. You must be very clear and state the facts. Use simple language that is straight to the point.
Most people are busy and it is important that you realize that you have limited time to make an impact in their daily life.
In fact, the first lines of your letter are critical if you want your reader to keep reading right through to the end.
Strategy 3 – Accuracy is Critical
Your spelling and grammar must be 100%. Have you checked your document or letter? If I was reviewing a document and it had spelling mistakes in it – I would instantly reject it.
Spelling is important and there is no excuse for making spelling mistakes due to the amount of technology you have when it comes to checking your spelling. Your document needs to be professional and correct spelling is the first step in ensuring it is professional.
Strategy 4 – Your Target Audience
Do you know who they are? Have you thought about their age? Are they educated? What salary bracket are they in?
These things all make a difference about how you draft your letter or expression of interest.
It doesn’t matter if you are applying for a job as an employee or writing a tender for a multi million dollar project. You must consider your audience or fail miserably.
Strategy 5 – Follow Up
Following up your expression of interest is professional and a critical component of success.
If you don’t follow up your letter – then you are missing the opportunity to make further contact. It is important that you follow up after you have sent your Expression of Interest.
You should follow up within 2 or 3 days – to make yourself known and communicate to the person direct. This is not only professional but shows that you have the confidence and ability to be enthusiastic and proactive.
If the person does not respond well, or they have no need for your services or it simply isn’t a good time for them to purchase your products – then this does not matter.
Don’t not follow up because you are scared or intimidated by making that phone call. The follow up phone call is important.
You need to find out if your contact is;
- not interested whatsoever;
- possibly interested;
- very interested.
You will never know if you don’t follow up.
Huge Time Saver Expression of Interest Template
Creating an expression of interest can take a huge amount of work and energy. This template will allow you to create a expression of interest quickly and easily.
The pages shown below are only a sample of the entire Expression of Interest Template. The Table of Contents shows the complete content and all pages included. Review some of the content below.
Title Page
The following is the Title Page. This can easily be amended to suit your business.
Table of Contents
The following is the Table of Contents. This table of contents is fully automated using Microsoft Word’s automated table of contents feature. It is easy to update.
Change the headings in the body of the document and then return to the table of contents and hit update.
There are 10 sections. Most sections have several examples of text that can be used for a variety of business types. You can choose the most appropriate example for your business.
Section 1 – Expression of Interest Introduction
Section 1 is to identify your target market and write to that market. What problem do they have that you can solve? Introduce this aspect first to your Expression of Interest.
How Can You Solve Their Problem?
Section 2 – Your Organization
Section 2 is about introducing your organization. There are numerous examples to choose from or you can include your own. A few examples are shown below.
Section 3 – Proven Track Record
Section 3 is about providing proof of your track record and experience. Write about past successful jobs or products and how you resolved the Client’s problems.
Section 4 – Your Difference
Section 4 is an opportunity to explain why you are different to your competitors. This is important in the eyes of your customer and you should find the unique aspects that your competitors cannot copy.
Section 5 – Your Services or Product
Section 5 is an opportunity to explain your services or products in detail.
Section 6 – Previous Experience
Section 6 is an opportunity to outline your previous experience in detail. There are numerous examples to choose from.
Section 7 – Your Team
Resumes are crucial to show the relevant experience of team members.
They show to your potential Client that your team have the experience to get the job done. Any good quality Client will check the detail and ensure you have the right experience.
The following page shows an example resume. It is preferable that you include photos of individual team members. This allows your Clients to relate a face to a name and helps identify your business as real people.
Section 8 – General Company Details
Section 8 identifies general company details of your organization.
Section 9 – Testimonials
If you have previous or existing customers or clients who you know are happy with your work, send them some pre-made testimonials that they can review and then put their name to. This document has 10 examples you can make use of.
Testimonials are a great way to encourage new clients or customers to commit to purchasing from you.
Section 10 – Contacts
Section 10 allows room to add direct contacts for the different parts of your business.
Total Inclusions
Expression of Interest Template
Microsoft Word .docx
Page Count
26
Word Count
4227
Free Bonus No.1
Expression of Interest Letter Template
Page Count
1
Word Count
252
When you purchase the Expression of Interest above you will also receive as a free bonus a Expression of Interest Letter Template. Introduce your business with this letter when you send your expression of interest.
Free Bonus No.2
Marketing Manual Template
Page Count
22
Word Count
2548
The second free bonus is a Marketing Manual Template. This template is appropriate for communicating all marketing efforts in your company and providing a location for your team to refer to regarding marketing procedures and guidelines in your organization.
Free Template Example
Below shows the Marketing Manual Template including the Table of Contents.
Click to Enlarge.
Free Bonus No.3
Marketing Checklist
Page Count
2
Word Count
299
The third free bonus is a Marketing Checklist. This template is suitable for reviewing your marketing efforts.
Free Bonus No.4
Customer Service Checklist
Page Count
1
Word Count
179
The fourth free bonus is a Customer Service Checklist. This template is suitable for improving the quality of your customer service through your team members.
Free Bonus No.5
Call Center Escalation Process Template
Page Count
2
Word Count
255
The fifth free bonus is a Call Center Escalation Process Template. This template is suitable for improving the quality of your call service through your team members.
Free Bonus No.6
Position Description Sales Person
Page Count
6
Word Count
848
The sixth free bonus is a Sales Person Position Description. Communicate roles in detail to your team.
Free Bonus No.7
Position Description Sales Manager
Page Count
6
Word Count
878
The seventh free bonus is a Sales Manager Position Description. Communicate roles in detail to your team.
These templates are all designed to help you take control of your marketing and produce income for your business.
Previous Customer Comments
by Tariq
David,
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Anyway, awesome site, awesome content, and thank you for helping me out.
Best regards,
Tariq
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Fast Project Systems
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Like other reviewers here, I too was looking for a no-frills Standard Operating Procedures template, and when I got to David’s site, that was exactly what I saw, a purpose-made template that cuts to the chase and delivers exactly what any small business needs. Dave was also able to respond very quickly and generously to a peculiar request that I made via e-mail, so you can be assured there is a great human face behind the site 🙂 . Totally delighted with my purchase, and I strongly recommend these templates particularly for small and growing businesses looking to standardise their processes quickly.
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