Can you afford to waste time on an unconvincing Case Study?
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The Right Words are Convincing
While it may seem that writing a Case Study at first glance is easy, typically for it to be convincing it is not that easy.
Writing these types of documents so that they are effective takes skill and practice. You require excellent planning, persistence and writing skills to ensure that your case study hits its mark and does what it is designed to do.
Case studies are also known as ‘Success Stories’ because they identify a ‘success’ that has been achieved. This shows potential customers that you are capable of doing what you say you can do.
This is extremely important if you are trying to win work for your business.
How To Get Results
Increase your chances of success by following these 4 proven techniques for writing an effective case study.
Technique 1 – Think About Your Reader First
Your reader has their own concerns and desires. You need to address these in detail if you want them to take action.
This comes down to – what you say.
This is very important, so you must think carefully when you draft your Case Study so you ‘trigger’ them to take the desired action you want them to take.
This is easier than it sounds.
Simply put yourself in their shoes and think about what they would want to read. Most people are concerned about their own situation and are looking for results. Feed that desire.
Ever heard of ‘W.I.F.M’?
This stands for – What’s In It For Me?
This is what your customer is thinking. You must write so it is clear the customer’s needs come first, not your desire to sell something.
Technique 2 – Be Clear and To The Point
Waffling on is going to get you no-where. You must be very clear and state the facts. Use simple language that is straight to the point.
Most people are busy and it is important that you realize that you have limited time to make an impact in their daily life.
In fact, the first lines of your letter are critical if you want your reader to keep reading right though to the end.
Technique 3 – Accuracy is Critical
Your spelling and grammar must be 100%.
Have you checked your document or letter? If I was reviewing a document and it had spelling mistakes in it – I would instantly reject it.
Spelling is VERY important and there is no excuse for making spelling mistakes due to the amount of technology you have when it comes to checking your spelling.
Technique 4 – Your Target Audience
Do you know who they are? Have you thought about their age? Are they educated? What salary bracket are they in?
These things all make a difference about how you draft your Case Study.
It doesn’t matter if you are promoting a small inexpensive product or promoting a million dollar item, You must consider your audience or fail miserably.
Time Saver Template
Don’t know what to say?
Don’t know what words work well and what words don’t?
Download this Case Study Master Template now to save time and effort. Simply plug in the details of your own Case Study and produce a professional Case Study with Testimonials from your own Clients.
This document is already formatted and includes the following information. Check out the detail below.
Review the Master Template below
Review the Case Study Master Template below. This template is created in Microsoft Word.
The first page is the title page. You can easily customize this to suit your Case Study.
Table of Contents
The next page is the Table of Contents. This Table of Contents is fully automatic using Microsoft Word. It is simple to update.
Simply change the headings in the body of the document and then go back to the Table of Contents and update the automatic field.
This is so simple and makes your documents professional and easy to amend. If you need to add more sections to your Case Study, then simply copy and paste one of the other sections in the body of the document.
Then go ahead and make your changes. Then finally update your table of contents again.
Section 1 – Executive Summary
The first section allows you to communicate the Executive Summary.
Section 2 – Introduction
The following page is an opportunity to create an introduction to your Case Study.
Section 4 – The Challenges
Section 4 allows you to communicate the challenges you faced and importantly how they were overcome.
Section 8 – Testimonials
Testimonials are important to show that your business has existing Clients and already performs satisfactorily. There are two pages of testimonials as examples you can send to your Clients to review and approve.
Section 10 – References
The next page shows a place to indicate any references you have used in your Case Study.
What is Included?
Master Template File Type
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Easy, Quick, Efficient…..Done
Time Saving Templates
Our Master Templates are easy to use and apply. Use Microsoft Word to find and select the relevant information to customize it to your needs.
Customize in Minutes with Red Highlights
To assist you in customizing our Master Templates quickly and easily, all items that need customizing are highlighted in red. You can simply use the Find and Select tool in Microsoft Word (Ctrl+H) to identify all relevant items in one hit and replace instantly or simply scroll through and change the items in red.
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Using templates saves a huge amount of time.
All the best with your Case Study.
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